I’m always fascinated by this sort of thing. Basically you have a product that does its job and yet it needs to be upgraded continually in terms of its packaging to stay “current” and also add some new tiny incremental features to either make the product work marginally better or just help it do the exact same thing but still seem new. The other one I saw was this new Tylenol which has some sort of laser drilled holes in it that allow the capsule to release the medicine faster? So I guess that means it’s a “quicker acting” formula?


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