I don’t understand these ads. I’m not talking about this one in particular but this style of advertising. Basically what it boils down to is they take up an entire subway car (or maybe just one side of a subway car) and fill it with tons of ads following one particular theme. The thing is you usually don’t know what the hell the ads are for unless you look very closely or seek it out. This set happens to be for some sort of T-Mobile phone, but they only say T-Mobile on the small ones that sit behind the set of three seats I usually draw in all my subway comics. I actually saw yesterday someone had written on one of these ads “We want wittier advertising. Love, New York.” I tried taking a picture with my phone but it came out all blurry so it’s not worth posting.


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