I got lunch at Ben’s Pizza a few weeks ago and this was the actual pizza box that they gave me. It was absurd on a number of levels. The first should be rather obvious, the other was that this was a pizza box for a large pie, not for two mere slices. I wanted to cover it up on the way back to my office so that I didn’t have to look at it and neither would people that I passed on the street. It kind of sickens me to imagine the meetings that transpired during the brainstorming of this particular piece of advertising, and the higher ups who initially wanted it done.


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