I think the most I’ve seen so far has to be for “Batman Begins” which had four trailers, a superbowl spot, ten minutes of preview footage shown during “Smallville,” 12 TV spots, sneak peek clip, and 15 clips from the movie.

It’s weird how they’re releasing so much material for high profile movies. It’s as if the movie goers need to be completely super saturated with the advertising material in order to convince them to see it. It would seem their thinking is that trailers are insufficient, that we need to see actual footage from the movie to make sure that it’s good before we actually go? It makes no sense to me. Movie trailers get me plenty excited for a movie. If the movie is bad it’ll show through in the trailer anyway (unless it’s The Matrix sequels). I just don’t understand it all.