This both does and doesn’t make sense to me. We like to think that advertising doesn’t affect us, but it so does. When you’re choosing a shampoo and you don’t recognize any of the brand names you tend to assume that they’re sketchy so mentally it’s safer to go with the one you know the name of.

This comic came from the building that was being built on Houston and Broadway (it’s since been completed) and I saw that there was a big banner with the name of the welding company. I suppose there’s the possibility that there’s someone out there who needs welders and might consider calling these people because they worked on this building? Who knows. But of course the average person cares jack about who did the welding of the sneaker store they’re shopping in.


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